Hostly™

Reputation Revenue Audit

Sample audit. Sofia's Table is a fictional restaurant. Your audit is built from your own live Google reviews.

Prepared for Sofia's Table

Your rating is quietly costing you money and trust.

This is what your audit looks like. We pull your public Google reviews and run them against your revenue: what your reputation is worth, and how we would answer it in your voice.

4.2

★★★★★

Your Google rating

Revenue at risk, every month

A slipping rating and unanswered complaints send customers to the restaurant down the street.

How we got this number

You told us Sofia's Table does about $70,000 a month. Harvard research found each star is worth 5 to 9 percent of revenue for an independent restaurant. Your 4.2 sits half a star below the 4.7 that top independents earn. So:

$70,000 × 0.5 star × 5 to 9% = $1,750 to $3,150 a month

Because it is built on your revenue, this is your number, not an industry average. It is still an estimate, not a promise.

Sources: Luca (Harvard Business School, 2011/2016), replicated at Berkeley (Anderson & Magruder, 2012) and corroborated on Google listing data (Uberall, 2019).

It is not only the money. It is your reputation.

The dollar figure is the quiet cost. These are the ones customers see.

of your reviews have a reply.

93% of customers expect a response. 88% will use a business that answers all its reviews, against just 47% that answers none. Right now, 9 in 10 of your customers hear nothing back.

4.2

puts you below the trust line.

31% of diners only consider restaurants rated 4.5 and up, and 68% require 4.0+. At 4.2 you are inside the door but under the bar the most valuable customers set.

↓ 0.2

your rating has slipped this year.

You were at 4.4 twelve months ago. The drift is slow, and it is the unanswered reviews pulling it down.

Here is how we would answer two of your reviews.

Written in Sofia's voice, grounded only in what the customer actually said. You approve each one before it posts.

A recent customer ★★★★★

2 stars · last week

"Waited 45 minutes for a table we booked on a Saturday, and no one checked on us. The food was good, but the wait soured the whole night."

The reply we would draft

You're right, and I'm sorry. A 45 minute wait with no word is not the welcome we mean to give, booking or not. I've walked it through with the floor team this morning, and I'd like the chance to make your next Saturday right.

A regular ★★★★★

5 stars · 2 weeks ago

"Best gyro in the neighborhood, and the staff know us by name. Fifteen years of Friday dinners here and it still feels like family."

The reply we would draft

Fifteen years of Fridays, that's family now. Thank you for growing up around our table. The gyro isn't going anywhere, and neither are we.

The one thing dragging your rating.

Fix first

Weekend wait times

2.3★

Reviews that mention it

4.7★

Every other review

Mentions, and rising

Every single one is a Friday or Saturday dinner. It is the biggest single drag on your 4.2, and the easiest to answer. Hostly flags the pattern and drafts the reply, so no customer feels unheard while you fix the floor.

Want this on every review?

Hostly answers all of them in your voice, holds each for your one tap, and posts. Ten minutes a day.

Get your own audit, free

$99 a month. No contract. Reply to your audit email and we'll get you set up.